ALLIE        ABOUT   

Q: Where did you grow up?
A: I grew up in the United States just outside of Boston.

Q: Where do you live now?
A: I live in Zurich. Before that, I lived in Milan and Philadelphia. I love both those cities because they are not so over hyped and there is so much inspirational creativity there. But they are tough places to live, as they can be a bit rough on the edges...

Q: What have you studied?
A: I have studied computer science, foreign languages, music, and photography.

Q: What are you doing now?
A: I am building Sassique together with my team of collaborators and interns!

Q: How would you describe your personal style in 3-5 words?
A: It depends on the day. It could be minimalistic, classic, funky, bohemian, or chic depending on my mood and the occasion.

Q: Where do you shop?
A: I shop everywhere, but I mostly love bargains. When I was growing up, there was an TJ Maxx near our house and my Mom and sister and I would sift through racks and racks of clothes to find the best deals. There were all sorts of things there, from designer to super cheap no-name clothes. We still shop there! I shop mostly online now, and in vintage stores, H&M, Zara, Mango (who doesn't), and at designer discount stores. I like boutiques for shoes and bags mostly.

Q: Do you prefer street style fashion or runway fashion?
A: Street style! I like to see what real people are wearing. Runway style is interesting because you can see how the designer trends appear in different forms across all the stores, but it is less practical, so it doesn't appeal to me as much.

Q: If you had $300 for a shopping spree, how many items would you buy?
A: If I really want to get the most out of $300 I would get a mix of vintage, high street, and designer discount items. I can get several vintage items for $3 each at the salvation army store near me, and maybe 3-4 sale items online or in high street stores during sales for $10-$20 each and then one vintage designer bag or pair of shoes from a boutique for $150-200. So that's about 10 items.

Q: What do you splurge on? Skimp on?
A: I splurge on shoes, bags, sunglasses, and black & white basics. I skimp on trendy clothes or things I might only wear one season. Or stuff that's cheap to begin with.

Q: When and how did you become interested in fashion?
A: I became interested in fashion during my time at university. There were so many girls from New York at my university and they always seemed so impeccably dressed. I would always check out what they were wearing as they strutted by, and then I would go see if I find similar things in discount stores. I bought stacks of fashion magazines and read every page. Shopping became one of those fun activities that took my mind off everything, although I never spent a ton of money on it. My friend and I used to go to Daffy's where they had European designer clothes on sale for bargain prices. That's when I discovered brands like Patrizia Pepe and Pinko.

Q: Where do you find your fashion inspiration?
A: Everywhere, but mostly online. I love looking at fashion pictures in online magazines and blogs. When you have a picture, it is easier to remember the look, and it's much easier than observing people passing by. Although sitting in a cafe and being a "fashion spy" is probably the best way to get inspired, because I find there tends to be a difference between what you see online and what people actually wear.

Q: What are your favorite fashion blogs? Magazines?
My favorite fashion blogs are Maffashion, Raspberry & Rouge, Man Repeller, The Blonde Salad, and Natalie Off Duty. I actually have about 200 favorite fashion blogs, but there is something about these bloggers that is My favorite magazines are W, Vogue, Elle, L'Officiel, and Grazia.

Q: What do you love about fashion?
A: I love fashion because I love people watching, photography, and design. I also love fashion websites and have been stalking the design of every major fashion brand for the past ten years. Fashion sites always have the coolest designs. I love fashion because I like to mix and match. It's like cooking or making a music mix, it's all about combining different elements to make a new creation. I also love to see how trends originate and spread like wildfire across all cultures and stores. And, I love sifting through products and predicting what will be popular. You never know.

Q: What do you not love about fashion?
A: What I don't love about fashion is the stigma associated with it. There's a common misconception that it's a world of glamourous divas who just go shopping all the time and are not very nice... that has not been my experience at all. What I also don't love is that being fashionable is expensive and time consuming. Not always, but it can be. I also don't love that I can't wear whatever I want to any occasion and not feel out of place.

Q: What are your other interests?
A: Technology! Not for the sake of technology, but because I like solving problems. I'm always looking for bigger, better, and faster. My main background is in software but my hobbies are mostly creative. Electronic music is another big interest of mine and it's a great place to combine art and technology. I also love interior design, writing, food, travel, culture, foreign languages, nature, and outdoor sports.

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