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Q: Where did you grow up, and where do you live now?
A: I was born in Japan, grew up in London and now live between Winchester and the capital.

Q: What have you studied, and what are you doing now?
A: For my A-Levels I studied English, French and Textiles. I'm now studying BA hons fashion marketing and management and loving it!

Q: Links to your style networks?
A: Check out my blog -
Insta - @ayaoguri
Tumblr -
Twitter - @AyaOguri
Pinterest -

Q: How would you describe your personal style in 3-5 words?
A: Monochrome, oversized, 90s and fashion conscious!

Q: Where do you shop? Luxury or high street? New or vintage? Boutiques? Online?
A: The high street mainly as I'm on a student budget. Love vintage, but I don't have time for it atm :( And since I moved to Winchester, online shopping has become a must!

Q: If you had $300 for a shopping spree, how many items would you buy?
A: Around 8. It's about quantity for me!

Q: Do you prefer street style fashion or runway fashion?
A: Love Saint Laurent, but street style is the most inspirational. Its personal and reflects the times.

Q: What do you splurge on? Skimp on?
A: Splurge on beauty stuff cos you'll have your face forever :) and skimp on everything else.

Q: When and how did you become interested in fashion, and where do you find your inspiration?
A: I became interested in fashion when I was 13. I loved textiles and would flick through fashion magazines in lunch hour at school. My grandparents also own a clothes shop which sells designer wear so that subconsciously influenced me as well.

Q: Who are your favorite style icon(s)?
A: SoothingSista, Blair Waldorf, Lana Del Rey, Kate Moss, Taylor Momsen and random Tumblr girls.

Q: What are your favorite fashion blogs? Magazines?
A: Kayla Hadlington (blog), SoothingSista (YouTuber), ELLE and Vogue

Q: What do you love about fashion? Not love?
A: I love the ability to express yourself and how fashion is a representation of culture, history and current times. I don't love the snobbery/bitchiness that some express about others clothing.

Q: Your favorite designers & brands?
A: Saint Laurent (duh), Miu Miu, Alexander Wang, Marc Jacobs, Zadig et Voltaire

Q: Do you follow fashion trends? Which ones?
A: I'll follow if I like 'em. This season I'm all over lace-up heels, A-line skirts and crochet.

Q: Do you have any fashion rules when putting an outfit together?
A: If the top half is fitted, the bottom has to be loose. And vice versa.

Q: Which would you be best at? Worst at? (Stylist, Designer, Photographer, Buyer)
A: Best at being a buyer or stylist. Worst at being a designer.

Q: What is your dream job?
A: To own a lingerie boutique in London and to be a successful blogger.

Q: What are your other interests? How do you spend your spare time?
A: Blogging, sewing and socialising

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