JOANNAO        ABOUT   

3.4k Views   0 Stars   0 Ribbons  
Q: Where did you grow up, and where do you live now?
A: I grew up in Switzerland, I currently live in London.

Q: What have you studied, and what are you doing now?
A:I began my studies in Creative Arts and specialised in Fashion Design, after which I decided to turn towards the business aspect of the industry and enrolled into a BA in Fashion Business and Luxury Management in London. I was working in editorial in parallel with my studies and eventually decided to take some time off my course in order to dedicate myself to my career developments. During this time, I acquired significant experience in retail operations and worked on the shop floors of a few big luxury brands.

Q: How would you describe your personal style in 3-5 words?
A: I would say my style is classic, eclectic, quirky, mostly reflecting my creativity and moods.

Q: Where do you shop? Luxury or high street? New or vintage? Boutiques? Online?
A: I learned the wonders of combining luxury and high street from an early age. I started living on my own quite early so I also had to consider the limitations of what I could spend on myself. I always buy new because I love everything about the process of choosing it and making it become your own in time. However, after working in a small high end vintage boutique, I, too, got hooked on the excitement and magic that certain pieces embody. I only recently started shopping online and I love it but I would not trade boutiques for anything in the world, because I am quite an impatient and curious shopper.

Q: If you had $300 for a shopping spree, how many items would you buy?
A:I would probably buy 2-3 items, which will be clothing perhaps combined with one accessory, mid-range pricing but with focus on quality and aesthetic.

Q: Do you prefer street style fashion or runway fashion?
A:I think catwalks are somewhat a magical stage, something everyone who loves fashion aspires to and this will always be. Having worked in fashion for quite some time, I saw the catwalks and fashion week become increasingly more accessible and democratic which is great, but they still maintain a sense of mystery. The rise of the street style culture has also changed things enormously. I feel people can relate to those girls and guys on the streets, sporting the latest trends, styled with 10� pumps.

Q: What do you splurge on? Skimp on?
A:I like splurging on lifestyle related items. My weak spot being incredible silk or satin pyjamas and undergarments. They just feel so luxurious on the skin. Aside from that, I have been collecting hand bags alongside my mother's impressive collection since I was 15, they now mean much more if I can afford them on my own, same goes for shoes, I own way too many extravagant pairs that are just too pretty to wear.

Q: When and how did you become interested in fashion, and where do you find your inspiration?
A:I grew up around a lot of stylish women who luckily taught me everything they know and are also incredibly inspiring to this day. My mother is my style icon, it seems as if the older she gets, the more fun she wants to have with fashion. My grand mother grew up in a era when there were great limitations to what was available on the market in terms of fashion, and so she designed and made her own pieces, which gave her an unique edge for her time.
I get inspiration from all kinds of places, a lot of it is situation-based for me, if I know I am going on a dinner date in a garden I would think "This dress and those sandals would look great against that backdrop", you then get into that character.
I also look at movies from the 50's and 60's; - the furs were amazing and photoshoots by favourite photographers such as Tim Walker, that tell a story.

Q: Who are your favorite style icon(s)?
A: Jane Birkin, Grace Kelly, Carine Roitfeld, Yasmin Sewell, Mary-Kate and Ashley Olson amongst others.

Q: What are your favorite fashion blogs? Magazines?
A: I have collected Vogue for the past 4 years, but I have now turned more towards magazines that act as curators of fashion and art such as AnOther, Dazed and other indie publications; - they also have an amazing online presence which I think is very important, as this is where you would fish for news from day to day.

Q: Your favorite designers & brands?
A: I admire many desired who communicate their ideas through beautiful designs and recognise myself in a lot of luxury brands such as Lanvin, Balenciaga, Valentino etc but I also have my favourites on the high street such as Stefanel, Reiss, - I absolutely love Other Stories.

Q: Do you follow fashion trends? Which ones?
A: I rarely buy into trends. The way I shop, I'd buy a few pieces a season, some of them will act as staples and be very versatile, others will act as statement pieces that will stay with me for a long time. On top of that, I will buy about 1-2 things, depending on the trend I have my eyes on, that will be fashionable and that you can see everywhere, but they will often be the ones I will just have fun with.

Q: Do you have any fashion rules when putting an outfit together?
A: I tend to think there are few rules when putting an outfit together but you always have to be conscious of your body when dressing and feeling comfortable with your decision because this will show the most when you leave the house. There are other small tips and tricks I have learnt but they are way too many to mention in one answer.


Q: What is your dream job?
A: My dream job would combine my passion for writing, flexibility, my people skills and ability to speak and manage individuals in a role such as press officer, in public relations, brand development or client oriented roles.

Q: What are your other interests? How do you spend your spare time?
A: In my spare time, I enjoy being around my friends and loved ones, having nice food, throwing dinner parties, going to exhibitions, galleries, popping into the latest bar in town to check it out. My interest in writing is always with me, even when doing all these things, I make small notes for myself that I revisit later, some of them have made great pieces.




...... ...... .... ........ .... ...... ...... .... ........ .......... ...... .... ........ .... ....... ..... ..... ... ... ...... ....... .... ...... ..... .... .... .... ... ....... ... .. ..... ... ..... ....


© 2021 Sassique.com
The people featured in our selected photos are not associated with Sassique.com and do not endorse it or the products shown.