Blogger from Zurich, Switzerland


Q: Where did you grow up, and where do you live now?
A: The country that breaths fashion and is the home of The Antwerp Six, Dries Van Noten, Raf Simons (Dior) and Delvaux: Belgium.
Now exploring the clear waters and blue skies of Switzerland, where I am living and working in Zurich.

Q: What have you studied, and what are you doing now?
A: I have a Master of Communication Sciences, and I am employed as a Web Merchandizing Manager.

Q: How would you describe your personal style in 3-5 words?
A: Depending on my mood: from casual with sneakers to super styled with high heels and red lips - always feminine.

Q: Where do you shop? Luxury or high street? New or vintage? Boutiques? Online?
A: A combination of all! I confess: I am one big shopaholic.

Q: If you had $300 for a shopping spree, how many items would you buy?
A: I would spend it wisely and invest in a smart basic: leather jacket or purse.

Q: Do you prefer street style fashion or runway fashion?
A: Both, as long as it stays authentic.

Q: What do you splurge on? Skimp on?
A: In the offline world I am an impulsive shopper where I am easily seduced to feel good purchases.
In the online world I buy rather targetted.

Q: When and how did you become interested in fashion, and where do you find your inspiration?
A: Ever since I was born my mum took me to boutiques and showed me how fun shopping and styling is: it's in my genes!
Everything can be an inspiration source for me. To name the classical examples: magazines, brands, blogs, Instagram, streetstyle and my friends.

Q: Who are your favorite style icon(s)?
A: a few friends of mine who are always styled as if they just ran out of a magazine.

Q: What are your favorite fashion blogs? Magazines?
A: Can I anwer Sassique?

Q: What do you love about fashion? Not love?
A: Fashion needs to have a personal flair. I don't like copy cats.

Q: Your favorite designers & brands?
A: I love shopping at Asos and Zalando - you can't do any wrong there.
Too many great brands to name. And the delivery and return are for free, so convenient!

Q: Do you follow fashion trends? Which ones?
A: I am inspired by many trends but I don't copy them actively. To name one trend: I love the Scandinavian minimaistic look
I think COS is doing a great job with its affordable fashion and durable materials.

Q: Do you have any fashion rules when putting an outfit together?
A: The simple rule: I have to feel good in :)

Q: Which would you be best at? Worst at? (Stylist, Designer, Photographer, Buyer)
A: I would be worst as a fashion buyer because I would buy ALL - very cost inefficient.
As a stylist I would have most joy - getting the best out of people.

Q: What is your dream job?
A: Having a successful fashion brand

Q: What are your other interests? How do you spend your spare time?
A: Watching the world through a lens, whether it's hiking in the beautiful Swiss alps, going to the best restaurants or dancing the night away in my favorite city of all times: Berlin.

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