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Q: Where did you grow up, and where do you live now?
A: I'm from Birmingham and lived here most of my life, but moved to London for 5 years when I went to study at London College of Fashion. I've recently relocated back to Birmingham for a while.
Q: What have you studied, and what are you doing now?
A: I studied fashion Design and development at the London College of fashion and graduated last year. Since leaving I
Q: Links to your style networks?
A: My blog is : http://shara-designs.blogspot.co.uk/
Q: How would you describe your personal style in 3-5 words?
A: Loud, fun , colourful, expressive, carefree
Q: Where do you shop? Luxury or high street? New or vintage? Boutiques? Online?
A: Honestly I'm not one of those people who only buy branded items. If I like it I buy it I don;t care where its from. For shoes I loooovvve Zara. Shops I really like are: H&M, Top Shop, Zara, Cow Vintage, Ebay, Market Stalls and occasionally Urban Outfitters.
Q: If you had $300 for a shopping spree, how many items would you buy?
A: It depends on what the items are - If I like it I buy it and I'm a bargain hunter.
Q: Do you prefer street style fashion or runway fashion?
A: Since Most designers are heavily influence by what is happening around them whether it be film, music, colours, buildings an atmosphere etc, I would say street style.
Q: What do you splurge on? Skimp on?
A: Definitely splurge on shoes
Q: When and how did you become interested in fashion, and where do you find your inspiration?
A: I became interested in fashion when I was 11 and visited my god mothers deign studio where she would make couture wedding gowns.
Q: Who are your favorite style icon(s)?
A: Solange Knowles, Lianne La Havas, Erykah Badu, Janelle Monae, Elle Varner
Q: What are your favorite fashion blogs? Magazines?
A: blackfashion.tumblr.com , http://blackandkillingit.com/ , http://atlantic-pacific.blogspot.co.uk/
I looooove 'Skool Girl Magazine' which is a lifestyle magazine for teen girls, and no I'm not in my teens but they are very quirky and colourful http://skoolgirlonline.co.uk/
Q: What do you love about fashion? Not love?
A: I love seeing designers different points of view and pushing boundaries of innovation.
I HATE that everyone and their dog is able to call themselves a designer without having to understand the design process. I also hate how many fashion students are exploited, and how many of their designs get ripped off by more established brands.
Q: Your favorite designers & brands?
A: My favourite brands would have to be Matthew Williamson,
Q: Do you follow fashion trends? Which ones?
A: I like to know whats going on, if I like it I wear it, but I definitely don't do things just because everyone else is doing something - that is a waste of my time and individuality.
Q: Do you have any fashion rules when putting an outfit together?
A: Its about proportion, if I am wearing a bralet I cover my legs, if I am wearing short shorts I 'll pair it with a shirt so I can be sexy but keep it classy.
Q: Which would you be best at? Worst at? (Stylist, Designer, Photographer, Buyer)
A: Designer - I can do the whole design process from Illustration, research, pattern cutting, garment construction, strong sewing skills, arranging look book shoots and styling them and then doing manufacturing and design specification sheets. One of the good things about training at LCF training us for industry.
Q: What is your dream job?
A: Being an accomplished fashion Designer and fashion Blogger / Vlogger. I have a great design ability and a natural nack for putting colour and print together in ways that a lot of people are afraid to do.
Q: What are your other interests? How do you spend your spare time?
A: I love neo soul music so when I'm London I love going to open mike nights at 'Troy Bar' or 'XOYO' in Shoreditch. I also love having a mooch around in markets, I love looking for fabrics, listening to all the haggling, seeing all the little treasures you can't find on the high street. My favourite markets are Spitafields market, Roman road market, Borough market and Bricklane.
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